ONLINE COURSE · SELF-PACED · BUSINESS SKILLS
Introduction to Negotiation and Persuasion
Everyone negotiates, whether you're agreeing a price with a customer, pushing back on a supplier's increase or bringing your team round to a new way of working. This online course gives you the practical tools and the psychology to agree better deals and persuade people with confidence.
Learn at your own pace, on any device, in about 4 hours. You'll apply everything to your own work as you go, and finish with a plan for a real negotiation you have coming up.
You will learn to:
- prepare properly: find the interests behind positions, know your alternatives and set your walk-away point
- listen well, use silence and spot what others miss
- understand how people really make decisions, including framing and anchoring
- think strategically about fairness, trust and threats
- use commitment, reciprocity, social proof, authority and scarcity honestly, and recognise them when they're used on you
- make your case in a way that's credible and persuasive
Who it's for
Anyone in print and packaging who agrees deals or needs to bring people round: account managers, estimators, buyers, customer service teams, team leaders and managers. No previous experience is needed.
What you get
- 8 interactive modules with case studies and activities
- About 4 hours of learning, at your own pace
- 12 months' access, so you can revisit it any time
- A BPIF Training certificate and digital badge when you pass the final quiz
£50 inc. VAT
Instant access after payment · Certificate on completion
Created by BPIF Training, winner of Training and Support Provider at the 2026 Print Industry Awards. Questions? Email training@bpif.training or call 01676 526060.
Before you pay: by paying for this course, you agree to our Terms of Sale for Online Courses. You're asking for access to start straight away. You have 14 days to cancel for a full refund, but you lose this right once you start the course by opening any module beyond the welcome page.